Goal 1: Develop clear, consistent digital messages
- Outline the RBO’s objectives for using social media
- Outline the RBO’s core message – the registration of all beneficial owners
- Anticipate the most commonly asked questions and provide answers to same
- Anticipate the in-depth questions and provide answers to same
- Provide clear guidelines on the RBO process
- Make information readily and easily available on the RBO Portal Website
- Use the FAQ’s as part of the awareness campaign
- Use the RBO logo in all digital communications
- Use design templates for all digital messages
Goal 2: Develop an RBO social media resourse tool kit
- Develop and maintain the RBO’s social media policy
- Create a social media protocol for the RBO awareness campaign
- Create a social media protocol for ongoing RBO informational posts
- Liaise with DDU for updating or creating social media resources, such as new how-to videos
- Liaise with DDU for RBO templates for use in all digital messages
- Review and Update the Digital Communications Strategy and Social Media Policy regularly and especially when changes occur
Goal 3: Establish regular digital communication
- The Social Media Team will periodically monitor and respond to Tweets, Direct Messages (DM’s), and other social media posts.
The Social Media Team feel this approach at the start of the public awareness campaign will help increase the reach of essential RBO information
- The FAQ document will be utilised for quick and accurate responses.
- The FAQ will be updated with any previously unasked/new questions as they arise.
- Each Friday afternoon, posts will be scheduled for the coming week via Hootsuite, and will include responses to queries as info tweets/posts.
- Twitter Schedule will be daily 8am/12:30pm
- Liaise with the DDU on information required for the CRO’s eZine.
Social Media Policy
The Register of Beneficial Ownership (RBO) will use and utilise a variety of social media platforms.
This policy will cover the RBO’s current use of social media, what to expect on each platform and how the RBO will interact on each platform.
The RBO’s Social Media Team have established social media accounts in readiness of commencement of the Register.
While these accounts are active for the most part, the information posted on these accounts echo those of the CRO, DBEI or EU Council Anti-Money Laundering Initiatives, and/or other relevant department/agencies engaged in AMLD. This is most notably on Twitter where such other accounts are already established and engaging with the public regularly.
The RBO will utilise the following social media platforms, and the RBO’s handles are in keeping with the CRO’s format where possible:
Twitter www.twitter.com/RBO_ie
LinkedIn https://www.linkedin.com/company/central-rbo/
YouTube https://www.youtube.com/channel/UCDQmZuwQDeKVY4UTmxJJ-oA
At present, the Social Media Team will consist of Elaine Nolan HEO and Damien McDonnell EO.
However, the best means of communicating a query to us is by email to: Enquiries@rbo.gov.ie or by using the “Contact Us” section of the RBO website which will forward to the above address: https://www.rbo.gov.ie/Contact-Us
The follow pages outline the RBO’s intended interaction for each platform.